Picture this: You are surrounded by family. Grandma, grandpa, partner's relatives, etc. They excitedly come up to greet you and your family. Physical affection holds a high value in your family. You always greet and say good-bye to one another with hugs, and sometimes kisses to the cheek. So it makes sense that Grandma wants to give your little one a kiss, or maybe it's your partner's uncle or aunt that you or your child don't know very well. Or maybe you are getting a photo of your child with Santa Claus.* But your child seems to shy away from these interactions. You want to insist, “Just go hug Grandma, what’s the big deal?” For your child’s safety and the safety of others, please don’t. Here’s why - and what to do instead.